Case Study: Bella Luna Toys achieves a 15% conversion increase and 5,100+ reviews with Yotpo

Bella Luna Toys Helps Inspire Imagination

Bella Luna Toys is a beloved children’s toy brand run by founder Sarah Baldwin, a former early childhood teacher who rebuilt the business on Shopify. As a first-time e-commerce entrepreneur, she needed to emulate established sites and build credibility by adding features like reviews, star ratings, and customer photos to increase buyer confidence.

Bella Luna integrated Yotpo to collect and display reviews and user-generated photos on-site. The solution generated more than 5,100 authentic reviews with a 4.80 average rating, helped drive an immediate bump in traffic and conversions, and delivered a 15% increase in conversion rate (with Yotpo’s Mail After Purchase playing a key role).

Bella Luna Toys

Sarah Baldwin

CEO and Founder