Case Study: Beardbrand establishes industry credibility and boosts conversions with Yotpo

Beardbrand Uses Yotpo to Establish an Industry

Beardbrand, an Austin-based men’s grooming company founded by Eric Bandholz, creates beard care products and content to educate the urban beardsman. Facing a market that hadn’t heard of beard oil, the brand needed to sell a cultural shift and prove its products were credible rather than “nonsense.”

Beardbrand used Yotpo’s reviews solution—upgrading to a premium account—to let customers educate each other on product pages and published every review to show authenticity. The strategy built trust and community, with Tree Ranger Beard Oil accumulating over 1,100 reviews, a 100% publish rate, and measurable gains in conversions and organic growth.

Beardbrand

Eric Bandholz

Founder