Yotpo
121 Case Studies
A Yotpo Case Study
Beanilla, founded by Rob Conley, is the world’s largest online retailer of premium vanilla beans. Facing limited SEO impact from its previous reviews tool and a lean team, the company needed to improve Google rankings and organic traffic while reducing the workload of moderating and managing reviews.
Beanilla implemented Yotpo to enable Google Rich Snippets, group reviews across SKUs, and automate moderation. The move drove strong results—15,800 reviews collected, a 20% increase in review response rate, much higher click‑through rates, and attainment of the #1 Google ranking for “Vanilla Beans.”
Rob Conley
Founder & CEO