Case Study: ARTDECO Achieves 4.5x Higher Repeat Purchase Rate with Yotpo Loyalty

Artdeco boosts repeat purchases 4.5x with Yotpo

Artdeco, a German beauty brand, faced the challenge of evolving its custom-built "Friends of Beauty" reviews community into a comprehensive loyalty program. Their existing system could only reward customers for writing reviews, which limited their ambitious plans to build Germany's best beauty loyalty program. They needed a new platform from a vendor like Yotpo that could reward a wider range of customer behaviors and offer more varied rewards.

By implementing Yotpo Loyalty & Referrals, Artdeco seamlessly migrated its community into a fully integrated platform. This allowed them to reward points for more actions and offer exclusive rewards such as product redemptions and access to beauty masterclasses. The solution from Yotpo delivered significant results: loyalty redeemers exhibited a 4.5x higher repeat purchase rate than non-redeemers, the overall repeat purchase rate grew from 18% to 22%, and redeemers generated 53% higher average revenue.

Artdeco