Case Study: ALT Fragrances achieves 48x SMS ROI with Yotpo SMS

ALT Fragrances Sees 48x ROI From SMS When All Other Channels Falter

ALT Fragrances, a D2C fragrance brand, was already using Yotpo SMS but only as a background channel while relying mainly on email and Facebook ads. When iOS privacy changes hurt the performance and tracking of those channels, ALT needed a more dependable way to drive revenue and engage customers.

Yotpo helped ALT Fragrances make SMS a core part of its marketing strategy, with dedicated support, regular strategy check-ins, key automations, and subscriber collection tools like pop-ups. The results were strong: ALT grew its SMS list by 150% month over month, achieved 48x+ overall SMS ROI, and saw 225x ROI from SMS flows, with sales announcements driving the most revenue.

ALT

Michael Saba

Founder