Case Study: ColoreScience triples repeat purchases with Yotpo

How Colorescience's Omnichannel Loyalty Program Tripled Repeat Purchase Rate and Doubled Redemptions

Colorescience, a beauty brand with both direct-to-consumer and dermatologist/medical spa sales channels, needed a stronger way to build loyalty in a crowded market. As a small team juggling many responsibilities, they wanted help managing a loyalty program that could encourage repeat purchases across both online and in-office shopping. Yotpo and its loyalty solution provided the support they needed.

Yotpo implemented an omnichannel loyalty program for Colorescience that rewarded customers with points for purchases across channels, plus early sale access, members-only offers, and double points. The results were strong: redemptions doubled, and redeemers became 3x more loyal, with a 30% repeat purchase rate compared with 10% for non-redeemers.

ColoreScience

Margaux Reese

Senior Director Digital Marketing & Ecommerce