Case Study: 260 Sample Sale drives loyalty growth with Yotpo

How 260 Sample Sale Turned VIP Access & Line Passes into a Loyalty Growth Engine

260 Sample Sale, a fashion and accessories retailer known for limited-time pop-up sales and discounted luxury inventory, needed a loyalty approach that fit its brand. Traditional points-and-discounts rewards were not compelling for customers who value access, urgency, and exclusivity, so the company turned to Yotpo’s Loyalty & Referrals solution.

With Yotpo, 260 Sample Sale launched an experiential loyalty program built around VIP early access, exclusive shopping windows, and line passes. The result was a 5.83% loyalty participation rate and a 16% higher average order value among redeemers, with line passes frequently selling out and proving the program drove measurable engagement and revenue lift.

260 Sample Sale

Laura DiGiovanna

Head of Marketing & Creative