Case Study: LSKD achieves seamless omnichannel loyalty with Yotpo

Novel x Yotpo Remove Friction Points for LSKD Loyalty Across Retail and Digital

LSKD, the Australian activewear and lifestyle brand, wanted to make its loyalty program just as seamless in-store as it was online. Working with Yotpo and Novel, the team needed a frictionless way for shoppers to join and engage with Yotpo Loyalty during retail visits without extra steps.

Yotpo and Novel implemented wallet passes that let customers scan a QR code at checkout, sign up in seconds, and redeem rewards from their mobile wallets. The rollout simplified loyalty participation and helped LSKD drive measurable gains, including a 41.2% repeat customer rate, a 39.35% increase in sales from repeat customers, and a 13.24% increase in 3+ purchase customers.

LSKD

Stefanie Huschner

CRM & Loyalty Lead