Case Study: Virgin Trains reduces booking form abandonment and boosts conversions with Yieldify

How Virgin Trains used Yieldify to reduce booking form abandonment

Virgin Trains, which operates the West Coast Main Line and carries over 34.5 million passengers a year, was operating in a highly customer‑centric, competitive market where visitors frequently abandoned the online booking funnel—while checking timetables, reserving seats or at payment—hurting conversions and revenue.

Yieldify deployed targeted onsite overlays and exit‑intent campaigns that highlighted Virgin Trains’ USPs (no booking fees, price promise) and timed messages at key abandonment moments and during promotions. The approach drove measurable uplifts in conversion — roughly 9–10% on timetable pages, about 7.3% on seat‑reservation pages and up to ~16–21% at payment — and amplified promotion performance by around +55% on desktop and +60% on mobile, delivering clear incremental revenue.

Virgin Trains

Simon Bagel

Senior Digital Executive