Case Study: T-Mobile achieves faster customer discovery and accurate local listings with Yext

T-Mobile Integrates Yext to Help Customers Find T-Mobile Faster

T-Mobile, one of the United States’ largest wireless providers with 65 million customers and more than 3,500 traditional storefronts, faced a major local-discovery problem: store locations and details were appearing incorrectly across Google, Bing, Apple Maps and other directories. Legacy listings (e.g., SunCom), duplicate records, and slow or unreliable aggregator updates meant customers couldn’t reliably find nearby stores, undermining in-store experience and visibility.

T-Mobile integrated Yext with its centralized retail database so Yext acts as an extension of the company’s single source of truth, enabling duplicate suppression and real-time updates across channels. In the first year this produced 45 million+ Yext-powered impressions, significantly improved location accuracy and consistency, boosted brand perception and local search performance, and let local teams focus on sales and service.

T-Mobile

Glenn May

Senior Search Manager