Case Study: Asian Paints reduces support calls by 25% with Yellow.ai

India’s largest paint manufacturer cuts down critical call volume and improves user engagement

Yellow.ai worked with Asian Paints, India’s largest paint manufacturer, to improve how it delivered business-critical information to distributors. The company needed to automate its service desk, improve customer experience, and scale support across more channels while reducing support burden.

Yellow.ai implemented an on-demand multilingual service bot across WhatsApp, PWA, and the website, enabling dealers to ask for help in over 55 languages and access order, invoice, and internal support information anytime. The solution helped Asian Paints achieve a 25% reduction in critical call volume, improve self-service for dealers 24/7, and create faster, smoother issue resolution.