Case Study: Hyundai boosts revenue and customer service with Yellow.ai

Hyundai boosts revenue and improves customer service with AI automation

Hyundai Motor India Limited partnered with **Yellow.ai** to tackle inefficiencies in handling high volumes of customer queries across digital channels, while also supporting online vehicle discovery and lead generation. The automotive brand needed a more scalable way to manage customer interactions with limited agent bandwidth and improve the digital buying experience for new-age customers.

**Yellow.ai** deployed a Dynamic AI agent powered by DynamicNLP, along with its Engage module for WhatsApp and helpdesk inbox tools, to enable omnichannel customer support, test-drive bookings, dealer finding, and personalized campaigns. The solution helped Hyundai drive over **1 million user impressions** from outbound campaigns, contribute to **1,000+ vehicle sales**, achieve an average agent response time of **22 seconds**, and improve lead-to-retail conversion through automated buying journeys and real-time analytics.

Hyundai

Virat Khullar

Vertical Head – Marketing