Case Study: Hero MotoCorp drives 33% more lead conversions with Yellow.ai

Hero Motocorp drives 33% more lead conversions with dynamic AI agents

Hero MotoCorp, the world’s largest two-wheeler manufacturer, wanted to accelerate its pipeline and provide 24/7 customer support on digital channels. To help nurture leads, capture interest, and share product information, Hero MotoCorp partnered with Yellow.ai and used its conversational AI capabilities on WhatsApp.

Yellow.ai deployed a dynamic AI agent and generative AI-powered experiences to automate lead nurture, connect customers to nearby dealers, and support product campaigns and upsell journeys. The results included a 33% increase in lead conversion, recovery of 30% lost leads, engagement with more than 5 million customers, a 21% WhatsApp lead conversion rate for festive campaigns, and a 40% journey completion rate for high-intent customers.

Hero MotoCorp

Geetika Bisla

Head of Marketing