Case Study: Domino’s cuts resolution time by 70% with Yellow.ai

Domino’s cooks up delightful customer experience and digital delivery with Yellow.ai

Domino’s worked with Yellow.ai to improve customer support and order management as home delivery demand in India surged during the pandemic. To maintain its 30-minute delivery promise while keeping costs low, the company needed a faster, more streamlined customer experience from order placement through pizza delivery.

Yellow.ai implemented an omnichannel virtual assistant across Domino’s website, PWA, mobile apps, and WhatsApp to handle order placement, order status, special requests, feedback, and proactive offers. The solution auto-detects returning customers and reduces the need for agent intervention, helping Yellow.ai power millions of conversations, cut resolution time by 70%, and reduce live agent costs.

Domino's

Pranshu Rastogi

Business Unit Head