Case Study: Bajaj Finserv scales revenue and customer experience with Yellow.ai

Bajaj Finserv scales in revenue and CX with Yellow.ai

Bajaj Finserv, a major player in India’s highly competitive financial services market, needed a way to stand out by delivering superior customer experience while keeping costs under control. To address this challenge, the company turned to Yellow.ai and its omnichannel conversational AI capabilities.

Yellow.ai implemented BLU, a multilingual virtual assistant deployed across five channels, including website, PWA, WhatsApp, Alexa, and Google. The solution handled customer support, engagement, and commerce, integrated with Bajaj Finserv’s CRM and billing systems, and added voice bot services for servicing and renewals; in 2020 alone, it contributed to over $100M in sales while streamlining conversations at scale.

Bajaj Finserv