Case Study: Toyota achieves expanded talent reach and faster event hiring with Yello

How Toyota created a proactive recruiting strategy at events with pre-registration and instant scheduling supported by virtual recruiting to expand their reach

Toyota North America’s College Programs group, which hires more than 500 interns and co‑ops annually, needed a more proactive, scalable way to capture talent at career fairs and diversity events while a small recruiting team couldn’t be everywhere. Working with Yello, Toyota moved to a pre‑registration and virtual recruiting strategy—using QR codes, social outreach, mobile check‑in, event scheduling, and pre‑recorded video interviews—to reduce booth lines, reach candidates earlier, and prioritize high‑fit students before in‑person conversations.

Yello’s platform enabled QR‑driven pre‑registration, instant scheduling for same‑ or next‑day interviews, centralized candidate profiles, and pre‑recorded video screening; the results include 94% of candidates sourced from events (2019), 63% of attendees pre‑registering, 402 pre‑recorded interviews completed, 25% of candidates evaluated, and 8,406 emails sent. With Yello Toyota reduced onsite staff needs at large conferences, accelerated time‑to‑offer (offers sent within one week), expanded its talent pool and diversity of thought, and significantly improved recruiting efficiency and ROI.

Toyota

Andrew Savage

Sr. Analyst, Talent Acquisition Strategy