Case Study: Kearney expands campus reach and boosts candidate engagement by 77% with Yello

How Kearney built a virtual campus recruitment program and why it worked for their team

Kearney, a global management consulting firm, struggled to build a physical presence across many campuses and was limited to recruiting at a small number of colleges, causing them to miss out on top talent. To broaden reach without heavy travel or on-campus events, Kearney partnered with Yello and adopted Yello’s digital campus recruitment platform and engagement tools—using email campaigns, virtual info sessions, video interviews, and centralized candidate tracking.

Using Yello, Kearney scaled virtual engagement across 60+ schools, added consistent touchpoints throughout the candidate journey, and centralized evaluations and ROI tracking. The results were significant: a 77% increase in candidates engaged year-over-year, a 58% drop in physical on-campus events, 47% of MBA and 81% of undergrad hires sourced through the virtual program in 2018, and a 167% rise in candidates requesting information—alongside cost and time savings and increased diversity of thought.

Kearney

Lauren Santimauro

Campus Recruiting Manager