Case Study: Goodman Networks achieves scalable high-volume hiring and Millennial/Gen Z engagement with Yello

Engaging Millennials to Achieve HighVolume Hiring Goals

Goodman Networks, which builds and maintains wireless networks and now employs more than 2,500 field technicians, needed to scale high-volume hiring for a predominantly 18–29 Millennial and Gen Z workforce who are often in the field rather than at a desk. To eliminate disjointed systems, accelerate offers, and better engage mobile-first candidates, Goodman Networks partnered with Yello to centralize and modernize its recruiting processes.

Yello deployed its talent acquisition software and candidate engagement platform to bring sourcing, recruiting and interviewing onto a single platform, introduce digital candidate evaluations, and run text campaigns, talent communities and automated email nurturing (Yello research shows 86% of candidates respond positively to texts). The implementation reduced manual follow-up, sped candidate progression, strengthened the talent pipeline, and helped Goodman Networks hire more candidates faster—pushing the company closer to its goal of becoming an employer of choice.

Goodman Networks

Marshall Green

Vice President of Human Resources