Case Study: GroundTruth reduces alert noise and cuts on-call costs with Xurrent IMR

GroundTruth cuts incident routing costs by 33% with Xurrent

Groundtruth, a location-based marketing and ad-tech platform, faced challenges with its incident management process. Their legacy tool, VictorOps, was imprecise in routing alerts, leading to unnecessary wake-ups for the wrong engineers. Additionally, the company needed to support a global, collaborative on-call model across North America and India without causing burnout. Groundtruth turned to vendor Xurrent and its IMR solution for a more effective approach.

By implementing Xurrent IMR, Groundtruth established a shift-left alert routing system that sends notifications directly to the correct service owners. This enabled a successful "follow-the-sun" on-call schedule between their teams on two continents. The solution from Xurrent replaced VictorOps at a third of the cost, reduced mean time to acknowledge critical incidents to 5-10 minutes, and entirely eliminated unnecessary wake-ups for their engineering team.

GroundTruth