Case Study: Freshworks automates digital reward distribution with Xoxoday

Freshworks used Xoxoday to automate and distribute digital gifts.

Freshworks, a NASDAQ-listed SaaS company, needed a better way to reward event participants, prospects, referrers, and internal stakeholders across the Middle East and APAC during the pandemic. With physical gifting, multiple local vendors, currency conversion, and personalized outreach all creating friction, the team turned to Xoxoday Plum to support their ABM, referral, and event engagement programs.

Xoxoday implemented its rewards platform using Reward Codes, Reward Links, Zapier integration, and custom landing pages to automate localized digital gifting across 75+ countries. The solution helped Freshworks send $5,000+ worth of brand vouchers and distribute 500+ reward vouchers across multiple locations, while streamlining lead capture, reducing operational effort, and improving engagement with localized redemption options.

Freshworks

Sandeep John

Head of Field Marketing