Case Study: Planview increases deal size and ASPs (16% enterprise, 93% strategic) with XFactor's ValueCloud®

Xfactor.io's Value Execution Helps Planview Increase Average Sales Price by 93%

Planview, a global enterprise software company, faced a common enterprise-sales challenge: prospects defaulted to “do nothing” and buyers relied on inconsistent, spreadsheet-based business cases. To help account executives shift conversations from features to measurable organizational impact, Planview engaged XFactor and adopted ValueCloud® to democratize business value, replace legacy tools, and give sellers a single, self-serve platform for building CFO-ready business cases.

XFactor implemented ValueCloud® across Planview’s global sales teams, rolling it out in three months to 50+ account executives and integrating scalable, persona‑specific outputs. The program drove clear business impact: $57M in revenue attributed to ValueCloud® assessments, a 10% reduction in discounting, a 16% increase in ASP for enterprise deals and a 93% increase in ASP for strategic deals, and an average doubling of deal size—demonstrating XFactor’s role in increasing deal velocity and deal value.

Planview

Linda Roach

Vice President of Product Marketing