Case Study: CrowdStrike achieves $189M in revenue influence and scales value-driven sales with XFactor

Xfactor.io's Value Execution Helps CrowdStrike Realize $189 Million in Revenue

CrowdStrike, a leading cybersecurity firm, faced the challenge of turning complex, risk‑mitigating security investments into clear, executive‑level business cases—especially as remote and digital selling made relationship building harder. To scale value-based selling and quantify ROI across the project lifecycle, CrowdStrike adopted XFactor’s ValueCloud® customer value management solution and built a dedicated Business Value team to embed Business Value Assessments into their sales motion.

Using XFactor’s ValueCloud®, CrowdStrike automated and standardized BVAs so sales reps could self-generate customized value propositions at scale—more than 2,000 created—achieving 36%+ adoption in larger deals, influencing $189M in revenue, and contributing to roughly 900 closed deals where BVAs were used. XFactor’s solution also enabled Business Value Realizations that improved renewals, upsell/cross-sell conversations, and customer engagement quality, helping CrowdStrike drive measurable expansion and stronger customer lifetime value.

CrowdStrike

George Kurtz

President, Chief executive officer and Co-Founder