Case Study: Caterpillar accelerates sales and scales digital services with XFactor's Case Study Automation

Caterpillar - Customer Case Study

Caterpillar faced the challenge of enhancing its brand and creating profitable growth by delivering new, high‑value digital services while protecting its customer base. To ensure dealers could quickly clarify and position the value of those services, Caterpillar engaged XFactor and its ValueCloud® Case Study Automation solution to provide on‑demand, customizable case studies for sales and dealer enablement.

XFactor leveraged existing IP and worked with Caterpillar to deploy the ValueCloud® Case Study Automation solution to capture value in quantifiable terms—efficiencies, time savings, uptime improvements, and supply chain/logistics gains—and to automate tailored case studies for dealers. The result was faster sales cycles, easier dealer enablement, expanded product‑per‑customer uptake, and greater reliance on the new digital “big data,” driving stickiness for renewals and upsell/cross‑sell.

Caterpillar