Case Study: Penlon increases quoting capacity and empowers its sales team with XaitCPQ by Xait

How XaitCPQ helped Penlon and their sales team to become more self-sufficient and get more quotations out the door

Penlon, a British medical device company established in Oxford in 1943, faced a slow, error-prone quoting process driven by scattered Excel configurators, manual re-keying into CRM, limited pipeline visibility, and dependence on back-office staff. To empower its Regional Sales Managers across global markets and speed up quoting while reducing mistakes, Penlon selected Xait’s CPQ solution, XaitCPQ.

Xait migrated Penlon’s spreadsheet configurators into XaitCPQ, delivered incremental deployment and training, and configured browser-based access so RSMs can build quotes anywhere. As a result, Xait enabled Penlon’s sales team to become self-sufficient and 24/7 operational, increasing quoting capacity and consistency, eliminating errors and omissions, improving funnel visibility and forecasting, and automating margin approval workflows—delivering clear operational improvements across the sales cycle.

Penlon

Tony Serratore

IT Manager