Case Study: Laurent Group achieves faster, more consistent proposals with XaitProposal from Xait

From 5 Days to 1:39 Minutes: How Laurenty Transformed Proposal Management

Laurent Group, a family-owned business services leader with multiple regional branches, needed to fix inconsistent proposal documents, slow manual drafting, and poor brand uniformity across teams. Before working with Xait, proposal creation could take 4 to 5 working days, and different branches often produced documents with mismatched styles and layouts, making it harder to maintain a professional image.

Xait implemented XaitProposal to centralize content, separate design from content, and standardize proposal creation across the organization. The result was a dramatic speed improvement: Laurent Group can now produce a first draft in just 1 minute and 39 seconds, while also improving proposal quality, collaboration, onboarding, and brand consistency; 100% of cleaning division proposals now use XaitProposal, with broader rollout planned.

Laurent Group

Jonathan Prenten

Marketing & Communication Director Oil & Gas