Case Study: BrightTALK achieves consistent, predictable revenue and automated sales compensation with Xactly Corporation

Xactly and BrightTALK Collaborate for Sales Success

BrightTALK, a webinar and video platform founded in 2002 with offices in London, New York and San Francisco, was expanding rapidly and outgrowing its spreadsheet-based commission processes. The company needed an automated, Salesforce-friendly solution to give reps and managers clear visibility into performance, eliminate payment errors and delays, and better align sales incentives with broader company goals.

Working with Xactly, BrightTALK implemented Xactly Express and redesigned compensation to use monthly quotas that ramp up over time, encouraging steady selling rather than year‑end spikes. The automated solution cut errors and delays, produced a steadier revenue stream, improved forecasting and planning, and became a core part of BrightTALK’s scalable sales model.

BrightTALK

Charlie Blackburn

COO & Co-Founder