Case Study: Vodafone achieves record Ramadan reach with Wunderman Thompson

Vodafone - Customer Case Study

The customer, Vodafone, needed to win the competitive Ramadan marketing period and stay relevant during the COVID-19 lockdown. Their challenge was to create a campaign that was both considerate of the global situation and effective for the telecommunications industry. The vendor, Wunderman Thompson, was tasked with developing this critical project.

Wunderman Thompson's solution was the 'Stay Home, Stay Connected & Entertained' campaign, remotely shot by sending sterilized cameras to celebrities' homes. This approach prioritized safety while enabling virtual production. The results were record-breaking, achieving 62 million views in seven days and a 1.2 million social media engagement rate, far exceeding the previous industry record and all of Vodafone's growth targets.

Vodafone