Case Study: WESTLiving boosts senior living awareness with (W)right On Communications

WESTLiving earns 91 million impressions with (W)right On Communications

The customer, WESTliving, a provider of senior living communities, sought to increase brand awareness for its facilities and its commitment to elder care excellence. They engaged the vendor, (W)right On Communications, for a comprehensive senior living public relations program to address this challenge.

(W)right On Communications implemented a PR plan focused on traditional media outreach and sharing human interest stories about residents. This strategy generated 96 media placements and over 91 million impressions. The campaign significantly raised awareness and also contributed to the successful sale of the WESTliving organization to a larger operator.

WESTLiving