Case Study: Oakmont Management Group builds trust and visibility with (W)right On Communications

Oakmont Management Group earns 2+ million social views with (W)right On Communications

Oakmont Management Group, a senior living provider, sought to generate positive awareness for its new memory care community, The Ivy at Berkeley. The challenge was to shift the narrative around memory care from one of fear and decline to one centered on dignity, joy, and human connection. They engaged the public relations services of (W)right On Communications to tell an authentic, human-interest story.

(W)right On Communications developed a PR strategy around a resident's heartfelt vow renewal ceremony. Their team secured respectful local media coverage before pitching the story nationally, ensuring it was told with dignity. The results were significant, including over 25 news stories, 254,000+ broadcast viewers, and more than 2 million social media views, which successfully built trust and visibility for the community.

Oakmont Management Group