Case Study: ID Dataweb achieves greater market visibility and brand authority with (W)right On Communications

ID Dataweb boosts media coverage 400% with (W)right On Communications

ID Dataweb, a leader in identity verification and threat detection, faced the challenge of having its significant market leadership and enterprise adoption outpaced by its visibility among core security and IT decision-makers. To build its brand authority and articulate its expertise beyond industry buzzwords, the company engaged (W)right On Communications for a strategic cybersecurity public relations program.

(W)right On Communications implemented a multi-channel thought leadership platform, creating executive articles, refreshed content assets, and a coordinated social media strategy. The results included a 400% year-over-year growth in media coverage and over 50 feature articles in targeted outlets, which provided the sales team with credible third-party validation and significantly increased credibility with key decision-makers.

ID Dataweb