Case Study: OM Group improves hiring speed and applicant experience with Workstream

OM Group cuts hiring delays with Workstream for 48 Dunkin’ locations

OM Group, a Dunkin' franchisee operating several restaurant brands, faced slow, manual hiring processes that were causing them to lose applicants to competitors during a labor shortage. Their average hiring timeline was lengthy, and manual resume sifting and scheduling led to poor applicant engagement. To address this, they partnered with the vendor Workstream for its hiring and recruitment platform.

Workstream provided OM Group with tools to automate and personalize their hiring. They used Workstream's multi-job board posting, text-to-apply QR codes, and customizable applications to attract candidates. The platform enabled text communication with applicants and automated interview scheduling, which improved response rates and reduced interview no-shows. As a result, Workstream helped OM Group accelerate hiring, empower managers, and create a faster, more personal applicant experience.

OM Group