Case Study: Cinnabon reduces hiring time with Workstream

Cinnabon Adds Text-to-Apply Posters

Cinnabon partnered with Workstream to improve hourly hiring after struggling with a slow, manual process and challenges keeping up with organizational changes. The customer wanted a faster, easier way for applicants to engage with the brand and for the team to manage recruiting more efficiently.

Using Workstream’s text-to-apply, automated hiring and onboarding platform, Cinnabon made it possible for candidates to apply by text, schedule interviews more easily, and streamline communication with applicants. The results were strong: Cinnabon reduced hiring time by 50%, increased applicant volume, received 34 applicants within a night of posting an ad, and hired eight new employees in two days, while also cutting down on no-shows.

Cinnabon

Grey Reheis

Vice President of Operations