Case Study: Optimizely lifts contract values and enterprise pipeline with WorkRamp

Training reps to sell upmarket into the enterprise

Optimizely, the world's leading experimentation platform, faced the challenge of training its global go-to-market teams to sell its complex technical products to larger enterprise clients. With three new major product releases in a single year, Senior Director Zach Lawryk needed a solution to ensure all teams were aligned on a consistent message. The company turned to the vendor WorkRamp for a training and certification platform to address this enablement problem.

WorkRamp provided a single, easy-to-use platform that Optimizely used to train and certify over 250 employees. Through video certifications and micro-training, WorkRamp helped align sales, marketing, and customer success on a consistent go-to-market message. This solution drove significant outcomes for Optimizely, including lifting average contract values by over 60%, signing additional Fortune 100 customers, and significantly increasing their enterprise pipeline.

Optimizely

Zach Lawryk

Senior Director of Solutions Engineering and Enablement Summary