Case Study: Cobalt improves sales team readiness with WorkRamp

Cobalt promotes 100% of SMB AEs from BDRs with WorkRamp

Cobalt, a cybersecurity company, faced challenges in manually onboarding and training its go-to-market team without a centralized learning system. To solve this, Cobalt's revenue enablement team implemented WorkRamp's Employee Learning Cloud to build structured programs from the ground up.

Using WorkRamp, Cobalt created scalable onboarding and ongoing training, utilizing features like certifications, varied content modalities, and AI Assist. Key initiatives included product release trainings, a BDR incubator program that successfully prepared reps for promotion, and ongoing role-playing. The solution led to highly positive feedback from reps, who praised the organized and self-paced structure, and resulted in a fully homegrown team of SMB account executives promoted from within.

Cobalt