Case Study: American Express boosts millennial workforce insights with Workplace Intelligence

American Express earns 50+ media mentions with Workplace Intelligence's Gen Y workplace study

American Express sought to understand the generational dynamics within its workforce, specifically comparing the workplace expectations of its Gen Y employees with the views of their managers. To gain these insights, they partnered with vendor Workplace Intelligence LLC to conduct the "Gen Y Workplace Expectations Study."

Workplace Intelligence implemented a comprehensive research solution, surveying 1,000 Gen Y employees and 1,000 managers across various American companies. The study yielded key findings on promotion criteria and generational stereotypes. The results achieved significant mainstream media impact for American Express, with the research receiving coverage in over 50 major outlets including NBC's "The Today Show," The Wall Street Journal, and Forbes, greatly amplifying the reach of these insights.

American Express