Case Study: True Classic achieves clearer incrementality and higher iROAS with WorkMagic

True Classic lifts Amazon orders 3.14% with WorkMagic

True Classic, a leading menswear brand, faced the challenge of conclusively evaluating new ad channels like Axon by AppLovin to drive customer acquisition without relying on instinct or flawed attribution models. They turned to WorkMagic to implement a data-driven approach using its automated incrementality testing service to gain clarity and confidence in their marketing investments.

WorkMagic designed and ran a geo-based incrementality test that revealed Axon's true impact, including a significant hidden halo effect that drove a 3.14% lift in Amazon orders. The test calculated an actual iROAS 3X higher than last-click attribution, proving Axon to be their second-highest performing channel. These results gave True Classic the confidence to scale their daily ad spend beyond $100k and use WorkMagic's insights for ongoing campaign optimization and budget planning.

True Classic