Case Study: True Classic achieves TikTok ROAS breakthroughs with WorkMagic

True Classic boosts TikTok ROAS 74% with WorkMagic

True Classic, a rapidly growing menswear brand, faced the challenge of accurately measuring the true ROI of its TikTok advertising. The platform's influence, largely driven by view-through actions, was difficult to quantify with traditional measurement solutions, creating uncertainty for future budget planning. To address this, the brand partnered with WorkMagic to implement its automated incrementality testing solution.

Using WorkMagic's testing, True Classic discovered TikTok's impact was 74% higher than click-based attribution showed and that it had a significant 12% halo effect on Amazon sales. These insights allowed True Classic to confidently increase its TikTok budget. WorkMagic's analysis also provided an optimal spending strategy, revealing the potential for a 64% increase in sales by reallocating the budget.

True Classic