Case Study: True Classic achieves 3x more iROAS with WorkMagic and Axon by AppLovin

True Classic boosts new-customer Axon orders by 56% with WorkMagic

True Classic sought to validate new advertising opportunities to fuel their customer acquisition efforts. They partnered with WorkMagic to run a lift test on their Axon by AppLovin campaigns to understand the true incremental impact of this channel.

By integrating Axon with the WorkMagic platform, True Classic was able to analyze performance and run a geo-lift test. The solution provided by WorkMagic delivered significant results: 56% of Axon orders were from new customers, there was a 3.14% lift in Amazon orders as a halo effect, and the channel demonstrated three times more iROAS compared to last-click reporting.

True Classic