Case Study: SimplyInked achieves 58% sales growth and 26% lower CAC with WorkMagic

SimplyInked boosts sales 58% and cuts CAC 26% with WorkMagic

SimplyInked, an e-commerce brand specializing in temporary tattoos, faced challenges with inaccurate data from its multi-platform ad campaigns. This made it difficult to determine true ad performance and optimize their marketing budget, leading to manual work and persistent gaps. They sought a trustworthy third-party attribution tool and turned to WorkMagic for its incrementality-based attribution solution.

WorkMagic implemented its incrementality-based attribution for SimplyInked, providing calibrated insights into each marketing channel's true impact. This allowed the company to confidently optimize its budget and creative strategy. As a result, SimplyInked achieved a 58% sales increase from Meta ads, a 26% reduction in customer acquisition cost, and a 25% higher marketing efficiency ratio.

SimplyInked