Case Study: Neuro achieves 3× iROAS and 63% halo with WorkMagic

Neuro drives 3× iROAS and 63% halo with WorkMagic

Neuro, a brand known for its functional chewing gum, faced a challenge in measuring the true impact of its CTV advertising. Platform attribution reporting could not capture the incremental growth or cross-platform halo effect generated by its upper-funnel campaigns with WorkMagic's Universal Ads, leaving the channel's value in question.

WorkMagic implemented a geo-based lift test to isolate the causal impact of the CTV campaigns. The results proved Universal Ads were a major growth driver, delivering a nearly 3x incremental ROAS. Critically, WorkMagic identified a 63% halo effect where the majority of incremental sales occurred on TikTok Shop, not the brand's DTC site. This holistic measurement revealed the channel's true efficiency and its significant role in acquiring new customers.

Neuro