Case Study: Liquid I.V. uncovers incremental TikTok revenue across Amazon and Shopify with WorkMagic

Liquid I.V. uncovers 62% of TikTok’s impact on Amazon with WorkMagic

Liquid I.V., the #1 powdered hydration brand in America, faced the challenge of uncovering the hidden value of its TikTok advertising. The brand suspected its ads were driving sales on other e-commerce platforms like Amazon, beyond its own Shopify store, but lacked a way to measure this halo effect. To solve this, they partnered with vendor WorkMagic.

WorkMagic implemented a 3-Cell Geo Lift Test to measure TikTok's true incremental impact. The results revealed that 62% of TikTok's incremental impact occurred on Amazon, proving a significant halo effect. The testing showed TikTok ads were 2.5x more impactful and 62% more cost-effective than platform metrics indicated. Furthermore, using TikTok Shop Ads alongside Web Ads increased incremental ROAS by 71%, providing Liquid I.V. with the clarity needed to optimize its advertising investment.

Liquid I.V.