Case Study: King Smith boosts ROAS by 23% with WorkMagic's Data-Driven Attribution Model

King Smith boosts ROAS by 23% with WorkMagic

King Smith, a leading brand in home intelligent fitness, faced the challenge of fragmented cross-channel marketing data which prevented them from accurately identifying which efforts were driving conversions for their WalkingPad treadmills. To expand its digital presence, the company needed a consolidated, real-time source of truth and turned to WorkMagic for a solution using its Data-Driven Attribution model.

WorkMagic's platform provided the insights needed through its AI-powered attribution and customer journey mapping. This allowed King Smith to optimize its advertising, reallocating budgets to high-performing campaigns. The results included a 23% increase in blended ROAS, a 17% sales increase from Google Ads, and a 15% higher marketing efficiency ratio.

King Smith