Case Study: Jordan Craig achieves a 65% POAS lift with WorkMagic

Jordan Craig boosts Google Shopping POAS 65% with WorkMagic

Jordan Craig, a premium menswear brand, faced the challenge of shifting its marketing focus from pure revenue growth to profitable growth. They needed a measurement partner to accurately assess campaign outcomes and make profit-driven adjustments. They turned to the vendor WorkMagic for its incrementality testing platform.

WorkMagic implemented its geo lift testing and Media Budget Optimizer to build an incrementality-based decision-making framework for Jordan Craig. This solution allowed the brand to ground all marketing decisions in data, leading to highly optimized campaigns. The results included a 65% improvement in profitability (POAS) for Google Shopping campaigns and a 27% improvement in incremental return on ad spend (iROAS).

Jordan Craig