Case Study: Dose achieves 2.3x more incremental orders with WorkMagic

Dose uncovers 2.3x more incremental orders with WorkMagic

Dose, a direct-to-consumer supplement brand, needed to accurately measure the true impact of its ChatGPT Ads on new customer acquisition across its DTC and Amazon sales channels. The challenge was that traditional click attribution could not provide a defensible answer for the channel's incremental contribution, which was critical for making budget decisions against strict customer acquisition cost goals. They partnered with WorkMagic to implement a geo incrementality testing solution.

WorkMagic designed a geo lift test that held out certain U.S. markets from ChatGPT Ads to measure its true incremental impact. The solution revealed that ChatGPT Ads were driving 2.3x more incremental DTC orders than click attribution had shown, with 67% of those orders coming from new customers. WorkMagic's testing also identified a significant 34.5% halo effect on Amazon orders, proving the channel's multi-channel value and providing Dose with the evidence needed to scale their investment confidently.

Dose