Case Study: David Protein improves omnichannel measurement and scales profitably with WorkMagic

David Protein uncovers 18% Meta-driven sales lift with WorkMagic

David Protein, a fast-growing functional food brand, faced significant measurement challenges as it rapidly expanded from direct-to-consumer sales into Amazon and retail. Their existing tools could not keep up, leading to conflicting data and a lack of visibility into how advertising drove demand across all their sales channels. This created guesswork for their finance and growth teams at WorkMagic, who needed reliable data to forecast and scale spend confidently.

WorkMagic implemented its incrementality testing solution to provide a unified measurement foundation. This revealed that 18% of David Protein's total sales were driven by Meta advertising and uncovered a 36% overestimation in DTC orders. With these insights, the finance and operations teams gained the confidence to adjust their strategies. WorkMagic's analysis showed the company could increase its ad spend by 40% to maximize sales while maintaining efficiency, turning measurement into a competitive advantage.

David Protein