Case Study: Comfrt achieves 68% Shopify halo impact from TikTok Shop Ads with WorkMagic

Comfrt boosts TikTok iROAS 5.01x with WorkMagic

Comfrt, a fast-growing lifestyle brand, needed to quantify the true incremental impact of their TikTok Shop Ads investment, specifically to validate if the ads were driving a halo effect of purchases on their primary Shopify store. They turned to the vendor WorkMagic and used its incrementality testing solution to measure this full-funnel performance and guide their future scaling decisions.

WorkMagic implemented a geo-based incrementality test for Comfrt, which revealed that TikTok Shop Ads drove a 14.7% lift in total orders. The test proved a significant halo effect, with 68% of those incremental conversions happening on Shopify. This insight gave Comfrt the confidence to scale their TikTok spend by 150%, which resulted in a 233% improvement in iROAS and allowed them to double their revenue from the platform.

Comfrt