Case Study: Comfrt achieves 12% higher Snapchat ROAS with WorkMagic

Comfrt boosts Snapchat ROAS 12% with WorkMagic

Comfrt, a fast-growing U.S. apparel brand, wanted to understand the true incremental impact of its Snapchat advertising on both its direct-to-consumer store and TikTok Shop. With last-click attribution dramatically undervaluing the channel, the company turned to vendor WorkMagic for clarity before deciding to scale its Snapchat spend further.

WorkMagic implemented a two-phase lift testing program. This solution allowed Comfrt to confidently double its Snapchat budget, which resulted in a 12% higher incremental Return On Ad Spend (iROAS). The tests also uncovered a significant halo effect, revealing that every dollar spent on Snapchat generated an additional $0.50 in incremental revenue on TikTok Shop. WorkMagic's program validated over $2 million in incremental revenue from Snapchat and provided a clear blueprint for Comfrt's scalable, profitable growth.

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