Case Study: Branch Furniture achieves a 29% lift in online sales with WorkMagic

Branch Furniture drives a 29% lift in online sales with WorkMagic

Branch Furniture, a company selling office furniture, faced the challenge of measuring the full impact of its new San Francisco retail store. Because customers often visited to see products in person but completed their purchases online later, relying solely on point-of-sale data meant a significant portion of the store's influence was going unmeasured. They partnered with WorkMagic to find a solution.

Using a geo-based lift test powered by the Synthetic Control Method, WorkMagic measured the store's true incremental impact. The analysis revealed the store drove a 29% lift in total orders, with a significant and growing portion of that impact occurring as online sales. This proved the store was amplifying online demand, with 63% of its incremental impact occurring outside of in-store transactions six months after opening.

Branch Furniture