Case Study: IndaCloud achieves 150% marketing profitability growth with WorkMagic's Media Budget Optimizer

How IndaCloud Increased Marketing Profitability by 150% Using WorkMagic's Media Budget Optimizer

IndaCloud, a fast-growing wellness brand, faced the challenge of maximizing marketing profitability without clear guidance from their ad platforms. Conflicting data and a lack of actionable signals made it difficult for them to set budgets effectively and minimize ad waste. They turned to WorkMagic for a solution.

WorkMagic implemented its Media Budget Optimizer, a tool powered by its incrementality-calibrated MMM. This provided IndaCloud with clear, optimized budget recommendations in a matter of weeks. The result was an immediate 150% increase in marketing profitability, allowing the company to achieve its goals with greater speed and confidence.

IndaCloud

Josh Bertini

Chief Revenue Officer