Case Study: Meta Achieves 37% Higher Net Profit with WorkMagic Incrementality Testing

A D2C Footwear Brand Boosted Net Profit by 37% with Meta Ads Using Incrementality Testing

A D2C footwear brand partnered with WorkMagic to address its challenge of evaluating the true impact of its Meta ads. The brand needed definitive data to determine if the channel was profitable and how to best reallocate its budget to maximize returns before increasing its investment.

WorkMagic implemented a geo-based incrementality test to measure the precise lift generated by the Meta ads. This data was used to create an incrementality-adjusted attribution model. Based on these insights from WorkMagic, the brand increased its Meta budget by nearly 9%, focusing on top-performing campaigns. This strategy led to a 37% increase in net profit from Meta ads and an 11% boost in overall net profit.

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